Throughout this Privacy Policy, “you” refers to “MapZot.AI Customers,” which includes direct users of MapZot.AI’s Platform Services. MapZot.AI Customers may be users of our free analytics, retail stores, restaurants, brands, researchers, advertising agencies, and more. Users of the Site are also considered MapZot.AI Customers.

We have a separate privacy policy for individuals who use mobile apps developed and operated by third parties from which MapZot.AI receives certain information and data (such individuals are referred to herein as “Consumers”). If you are a Consumer, please refer to that privacy policy at https://www.mapzot.ai/privacy-policy/consumer-privacy-policy.

MapZot.AI’s technology is deployed in many mobile apps and millions of devices. It collects data, such as geolocation data, which is scrubbed of any identifiers such as MAIDs before being sent to MapZot.AI to protect the privacy of Consumers. Using aggregated data, MapZot.AI provides data analytics and actionable insights to MapZot.AI Customers. This includes insights like foot traffic patterns and Consumer preferences.

If you are a MapZot.AI Customer, we may receive (a) information provided by you and (b) information that is automatically collected.

(a) When you use the Platform Services, we may collect information that you provide through our lead-gen forms or when you register for an account, which may include your name, company name, telephone number, email address, mailing address, billing and payment information, and your preferences. You may also provide us information when you pay for the Platform Services, send us customer service questions or support requests, or upload your Customer Data as described in MapZot.AI’s Terms of Service.

(b) When you use the Platform Services, we may also automatically collect other information about you, such as IP address, browser type, domain names, referring website addresses, access times, web log data, and other event information. This automatic collection of information may be enabled by cookies, pixels, or other tools. Please refer to the settings for your device, web browser, and operating system for more information on how to disable such tools and control your preferences.

We use the information collected from MapZot.AI Customers for our business, including, but not limited to:

We may also use your email address or other information to contact you for administrative or customer service purposes, and to send other business communications to you, such as updates about our Platform Services.

We may disclose personal information collected from MapZot.AI Customers under the following circumstances:

When we collect Personal Data, we keep it for as long as we need it for the purpose for which it is being processed. For example, we will retain your email information for as long as the Platform Services are active or as needed to provide the Platform Services to you. After that, we will keep the Personal Data for a period which enables us to handle or respond to any complaints, queries, or concerns relating to your use of our services. We retain the data we collect directly for targeting purposes for as little time as possible, after which we employ measures to permanently delete or de-identify the data. We will periodically review the Personal Data we hold and delete it securely when there is no longer a legal, business, or consumer need for it to be retained.

You may, of course, decline to disclose certain information to us, in which case we may not be able to provide you with some of the features and functionality of the Platform Services.

If you wish to access or amend any other PII we hold about you, you may contact us at support@mapzot.com. Please note that while any changes you make will be reflected in our databases instantly or within a reasonable period of time, we may retain all information you submit for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so.

If you receive commercial email (e.g., promotions) from us, you may unsubscribe at any time by following the instructions contained within the email. You may also opt out from receiving commercial email from us by sending your request to us at support@mapzot.com or by writing to us at the address at the end of this Privacy Policy. Please be aware that it may take up to ten (10) business days for us to process your request, and you may continue to receive commercial email from us during that period. Additionally, even after opting out from receiving commercial email from us, MapZot.AI Customers will continue to receive administrative messages from us regarding the Platform Services.

The Platform Services may be integrated with, or contain features or links to, mobile apps and services provided by third parties. Any information you provide on third-party mobile apps and services is provided directly to the operators of such mobile apps and services and is subject to those operators’ policies, if any, governing privacy and security. We are not responsible for the content or privacy and security practices and policies of such third parties. We encourage you to learn about third parties’ privacy and security policies before providing them with information.

We use certain physical, managerial, and technical safeguards that are designed to improve the integrity and security of the information that we collect and maintain. Please be aware that no security measures are perfect or impenetrable. We cannot and do not guarantee that information about you will not be accessed, viewed, disclosed, altered, or destroyed by a breach of any of our physical, technical, or managerial safeguards.

The Platform Services are not directed to children under the age of 18. We do not knowingly collect any information at all from children under the age of 18. If you learn that a child has provided us with personal information in violation of this Privacy Policy, then you may alert us at support@mapzot.com.

Any software related to the Services is commercial software, and any use by the U.S. Government is governed by this Agreement.

We may transfer information that we collect about you to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Economic Area (EEA) or other regions with laws governing data collection and use that may differ from U.S. laws, please note that you are transferring information, including PII, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. and the use and disclosure of information about you, including PII, as described in this Privacy Policy.

We may update this Privacy Policy from time to time. Please revisit this Privacy Policy periodically to stay aware of any changes. If we modify this Privacy Policy, we will make it available through the Platform Services and indicate the date of the latest revision. In the event that the modifications materially alter your rights or obligations hereunder, we will make reasonable efforts to notify you of the change. For example, we may send a message to your email address if we have one on file or generate a pop-up or similar notification when you access the Platform Services for the first time after such material changes are made. Your continued use of the Platform Services after the revised Privacy Policy has become effective indicates that you have read, understood, and agreed to the latest version of this Privacy Policy.

Please contact us with any questions or comments about this Privacy Policy, information we have collected or otherwise obtained about you, our use and disclosure practices, or your consent choices by email to support@mapzot.com.