Leverage Data to Understand Your Shoppers, Retailers, and Market Trends

Boost sales and customer loyalty by leveraging foot traffic data and shopper behavior analytics to refine retail strategies and enhance customer experiences.

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Optimize Category Performance

Gain a deep understanding of consumers by combining location analytics with demographic, psychographic, and behavioral data. Optimize product distribution, tailor assortments, and anticipate demand to accelerate category success.

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Assess Chain Dominance Across Regions

Generate real-time reports on chain performance, visitation trends, and shifts in consumer behavior by region. Break down differences between chains and boost market share in local markets.

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Enhance Demand Forecasting

Use real-time foot traffic data to improve demand forecasting accuracy across categories and stores. Combine True Trade Area analysis with demographic data to plan inventory, determine in-store demand, and maintain market share.

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Maximize Reach by Understanding the Shopper Journey

Gain visibility into the complete shopper journey, including visits to competing chains and different services. Optimize product placement, enhance in-store marketing, and strengthen brand sponsorships.

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Identify Ideal Stores for New Product Launches

Leverage audience insights to find stores whose demographics align with your target audience for new product launches. Partner with the right retailers to execute successful campaigns and reach additional market segments.

Doing Data Right

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Unmatched Data Precision

We leverage a panel of tens of millions of devices and advanced statistical analysis to ensure the highest level of data accuracy.

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Commitment to Privacy

Using industry-leading techniques, we prioritize user privacy while delivering exceptional accuracy and reliability.

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Personalized Customer Support

A dedicated Customer Success Manager will assist you in maximizing the value of our product and ensuring your success.

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Effortless Data Integration

Export our aggregated data via API for seamless integration with third-party applications, enhancing, filtering, or combining with your proprietary data.

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Proven Customer Trust

Thousands of customers across diverse industries rely on our insights for their data-driven decisions.

Recent Publications
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A Comprehensive Guide to Site Selection in 2025
In today’s fast-paced world, selecting the right site for your business can make or break your success. As businesses adapt to an ever-evolving marketplace, site selection strategies in 2025 demand a combination of data-driven insights, innovative technologies, and a nuanced understanding of market trends. This comprehensive guide explores how AI-powered solutions, like those offered by MapZot.AI, are revolutionizing the site selection process, ensuring accuracy, efficiency, and profitability.

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21st Jan 2025
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The Resurgence of Make US Shopping Malls: Foot Traffic Soars in 2025
After years of transformation and adaptation, US shopping malls are witnessing a remarkable revival in 2025. With a surge in foot traffic driven by evolving consumer preferences, strategic retail shifts, and the reinvention of mall experiences, these commercial hubs are experiencing a new era of relevance. Let's explore how January visits have increased, the shifts in mall-based consumer behavior during the holidays, and which mall topped foot traffic in early 2025.

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22nd February 2025
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Philadelphia Auto Show 2025: A Deep Dive into Visitor Trends at Pennsylvania Convention Center
The Philadelphia Auto Show is one of the most anticipated automotive events of the year, attracting thousands of car enthusiasts, industry professionals, and families to the Pennsylvania Convention Center. As one of the region’s largest and most vibrant exhibitions, understanding visitor trends can provide valuable insights into its success. Let's take a closer look at the event’s foot traffic, heatmap data, and visitor behavior to gain a deeper understanding of its impact.

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25th Jan 2025

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