In this Privacy Policy, “you” refers to Consumers (as defined above).

We have a separate privacy policy relating to MapZot Customers. “MapZot Customers” means direct users of our Platform Services, and “Platform Services” means (i) the website located at www.mapzot.ai (the “Site”) and (ii) any services, features, and content downloadable or accessible from the Site. Categories of MapZot Customers may include, among others, (a) developers and operators of mobile apps that have integrated MapZot’s technology and (b) users of our data analytics. MapZot Customers may be retail stores, restaurants, brands, researchers, and advertising agencies, just to name a few examples. Users of the Site are also MapZot Customers. If you are a MapZot Customer, please refer to that privacy policy at www.mapzot.ai/privacy-policy/platform-services-privacy-policy.

MapZot’s technology is deployed in many mobile apps and millions of devices. MapZot’s technology collects data, such as geolocation data, which is scrubbed of any identifiers before being sent to MapZot to protect the privacy of Consumers. Using aggregated data, MapZot provides data analytics and actionable insights to MapZot Customers. These insights may include foot traffic patterns and Consumer preferences, among other examples.

Generally, to provide our Platform Services, we use our proprietary technology to analyze and process the location data collected (free of User Identifiers). We then aggregate that location data and extrapolate the aggregated results so they can be used in our Platform. We then use the extrapolated information (i.e., information not associated with an individual Consumer) to provide certain features of the Platform Services, including, without limitation, the following:

In addition, we use the information collected for our internal business purposes, including, without limitation:

We do not disclose User Identifiers to any third parties because we do not collect any User Identifiers associated with Consumers. We also do not sell any data about individual Consumers to anyone, nor do we otherwise disclose any data about individual Consumers with anyone except in the limited circumstances described below. As described above, we disclose only aggregated statistical information with MapZot Customers to provide the Platform Services. We may also disclose information (including information about individual Consumers) under the following circumstances:

With Your Consent: We may also disclose your information with your permission.

When we collect Personal Data, we keep it for as long as we need it for the purpose for which it is being processed. For example, we will retain such information for as long as our services are active or as needed to provide our services to you. After that, we will keep the Personal Data for a period which enables us to handle or respond to any complaints, queries or concerns relating to your use of our services. We will periodically review the Personal Data we hold and delete it securely when there is no longer a legal, business, or consumer need for it to be retained.

You may, of course, decline to disclose certain information to us.

If you wish to access or amend any information we hold about you, you may contact us at privacy@mapzot.ai. Please note, however, that because we intentionally do not collect User Identifiers, it is very unlikely that we will be able to associate any information in our systems with you directly. If we are able to locate and associate information in our systems with you, please note that while any changes you make will be reflected in our databases instantly or within a reasonable period of time, we may retain all information you submit for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so.

Our services may be integrated with, or contain features or links to, mobile apps and services provided by third parties. Any information you provide on third-party mobile apps and services is provided directly to the operators of such mobile apps and services and is subject to those operators’ policies, if any, governing privacy and security. We are not responsible for the content or privacy and security practices and policies of such third parties. We encourage you to learn about third parties’ privacy and security policies before providing them with information.

We use certain physical, managerial, and technical safeguards that are designed to improve the integrity and security of information that we collect and maintain. Please be aware that no security measures are perfect or impenetrable. We cannot and do not guarantee that information about you will not be accessed, viewed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

Our services are not directed to children under the age of 18. We do not knowingly collect any information at all from children under the age of 18.

Any software related to the Services is commercial software, and any use by the U.S. Government is governed by this Agreement.

We may transfer information that we collect about you to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Economic Area (EEA) or other regions with laws governing data collection and use that may differ from U.S. laws, please note that you are transferring information to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. and the use and disclosure of information about you as described in this Privacy Policy.

Please contact us with any questions or comments about this Privacy Policy, information we have collected or otherwise obtained about you, our use and disclosure practices, or your consent choices by email to privacy@mapzot.ai or by physical mail to: