How McDonald's $5 Deals Are Driving a Nationwide Footfall Boom

On June 25th, 2024, McDonald’s introduced a limited-time $5 meal deal, featuring a McDouble or McChicken, a 4-piece Chicken McNuggets, small fries, and a small soft drink. Initially planned to run for just a month, the overwhelming response led to an extension through August. Following the launch, foot traffic at McDonald's locations saw a significant uptick, with visits during the week of June 24th rising by 2.5% compared to the average weekly footfall from April 1st to the month of August. This elevated level of customer visits has continued, demonstrating the promotion's lasting impact on driving in-store traffic. We dove into the latest demographic data from various locations for this new offering which has successfully driven a significant increase in footfalls across McDonald's stores nationwide.